(Here’s what we delivered to take them to the next level.)
Stage 1: Creating Email Flows
Livegood.com was experiencing two major issueswith their product funnels.
1. Low CTR % and Low open rate. 2. Close to no sales
🧠 How to Write High-Converting Emails
Before you build great email flows,
You need to understand what makes people actually read and act.
Not every email is meant to sell — some are there to educate, build trust, or show you're human.
People don’t just buy products. They buy stories, values, and belief.
They want to know if the founder actually cares or just wants cash.
We're not selling to robots — we're writing to real people with real doubts.
Types of email Flows we did:
- Welcome flow – first impressions, brand belief, why you.
- Abandoned cart flow – Catch people who leaves products in their cart.
- Abandoned checkout flow – Catch people who exists the page without buying.
- Abandoned browser flow – Catch people who shows interest in a product but leaves the page.
- Post purchase flow – Try and upsell people on products that match the one they just bought.
- Win-back flow – Makes customers return.
Other emails we did:
• Personalized follow-ups triggered by browsing and purchase behaviors.
• Customers answered a series of health-related questions.
• Our funnel dynamically recommended products based on their responses, boosting both trust and conversions.
Some results
CR
^15%
CTOR
^27%
REV
^154%
BR
˅-2.5%
Stage 2: Product funnels to increase cVR% and AOV
Livegood.com has a loyal customer base, but there was room for improving both CVR % and AOV.
1. AOV hit it's high 2. Sales was static
How did we structure the product funnels?
We don’t just design pages that look good anyone can do that.
The important part is that they sell.
Every section is written with purpose: to guide, convince, and convert.
We lead the consumer through with clear benefits, not fluff.
We stack trust with testimonials and reviews.
We bake in smart upsells to lift AOV without being pushy.
And every word is tailored to the specific buyer, not just everyone who lands on the page.
Some results
CR
^2.47%
AOV
^24%
CTR
^11%
BR
˅-8.5%
Stage 3: Ads graphics
We collaborated on ad creatives that drove traffic to the funnels.
Focused on health beneficial messaging to highlight how LiveGood’s products address specific health concerns.
Stage 4: AI Enhanced product images
We leveraged cutting-edge AI tools to create product visuals that stood out.
Why It Matters: • High-quality images increase trust and engagement.
• Enhanced visuals drive better ad performance and landing page conversions.
Overall Results
(This is where it gets exciting.)
✅ Increased Conversions by 2.47% Our landing pages combined with the quiz made the buying journey smoother and more intuitive.
✅ Reactivated Over 22,5% of Inactive Buyers The reactivation email funnels brought back a significant chunk of previously disengaged customers.
✅ Boosted Average Order Value by 24% Upsell opportunities in the product funnels and personalized recommendations from the health questionnaire played a key role.
✅ Strengthened Customer Engagement The health quiz and email flows enhanced customer trust and loyalty, making LiveGood a go-to brand for personalized health solutions.
I honestly didn't know what to expect, but they absolutely crushed it!
Ben Glinsky
CEO & Founder @ LiveGood
What's next?
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