Casestudy: 2,000+ leads, 8% opt-in for 12 months
🚀 Client: Hitched Marketing – The Largest Wedding Venue Agency in the U.S.
* Written by: Tomas Graversen
Services Provided: Sales Funnel Strategy, Copywriting, Funnel Build
The Problem
Hitched Marketing is the powerhouse behind getting wedding venues fully booked across the U.S. But after 5 years of consistent growth, performance plateaued. They came to us looking for one thing: a spark to scale again.
They weren’t lacking traffic. They weren’t lacking reputation. What they lacked was funnel performance.
The Goal
✅ Rebuild and modernize Hitched’s funnel structure
✅ Increase opt-in and lead-to-booking conversion rate
✅ Reposition the offer to cold and warm audiences
What we delivered
We rebuilt two funnels for Hitched that tackled their growth stagnation from different angles:
Funnel 1: Venue Scaling System
Traffic: 13,246 page views (11,582 unique)
Opt-In Rate: 7.44%
Goal: Re-target cold leads and reposition the value of Hitched’s offer to venue owners who hadn’t converted previously.
Key Changes:
• Restructured the funnel using psychological sequencing (Problem → Relatable Struggle → Tangible Transformation).
• Added visual proof points (e.g. full venue calendars, reviews, and before/after results).
• Introduced urgency via “venue cap” logic – only a certain number of venues per area accepted.
📉 Before: Under 3% opt-in.
📈 After: 7.44% – more than double conversion rate.
🔥 Result: Turned cold leads into warm conversations — more than 860 qualified leads.
Funnel 2: Venue Scaling System – Premium Offer (More Than WW)
Traffic: 14,522 page views
Opt-In Rate: 8.57%
Audience: Warm leads + re-targeted previous interest
Approach:
• Clear visual hierarchy to drive 1 action: Book a strategy call
• Embedded social proof from fully booked venues
• “You’re leaving bookings on the table” messaging
🔥 Result: More than 1,100+ opt-ins, and a reliable pipeline that the sales team can depend on.
The outcome
Across both funnels:
✅ 8.0% average opt-in rate — sustained over 12 months
✅ Revived a brand stuck in a performance plateau
✅ Fueled over 2,000 strategy calls with high-intent venue owners
✅ Gave Hitched a scalable, plug-and-play system for future offers
Quote from the client
Nathan Garett
CMO at Hitchedmarketing
Daniel and Tomas did an amazing job of designing our new landing page. They have excellent communication and even providing helpful suggestions and feedback a long the way to help improve our design. We already launched the new funnel and have received 4 leads and 4 booked calls in just 48 hours! Already a much higher conversion rate than we had before. 10/10 Highly Recommend Daniel and Tomas!
May 19, 2024
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