A step-by-step breakdown on how to build a high-profit funnel for a clinic.

Results in June 2024:

*I would prefer not to share these pictures, but proof is some nessecary.

*Proof 1

*Proof 1

*Proof 2

*Proof 2

Key metrics from this case

Top funnel breakdown

The planning stage, the client avatar, the ad copy, the ads and the ad budget.

Step 1: The planning stage/client avatar (Most important stage)

To create an effective funnel, you must understand your audience in depth. Merely categorizing them as “Women aged 30-55” is insufficient.

Crafting a detailed client avatar is crucial. Detail their interests, daily life, demographics, and especially their challenges—this foundational step shapes the entire funnel.

You have to speak directly to someone!

Step 2: The ad copy & the hook!

Now that we understand our target customer, how do we catch Clara’s attention? Effective ad copy is key.

I conduct split tests with ads that highlight pain points and others that showcase dream outcomes.

My questions for Clara:
• Is your health holding you back from enjoying your life to the fullest?
•Are the symptoms from your surgery preventing you from thriving in life?

These questions directly address her wants and needs, capturing her attention by showing we understand her situation.

Step 3: The ad & a/b testing

The ad was simple: just a static display. Yet, effective messaging transcends complexity. When the message speaks directly to an individual, it captures their attention every time.

Step 4: The budget (The nessecary part)

Whether the ads are great, bad, or boring, they all require funding. User engagement such as likes, comments, and shares affects visibility, but the budget ultimately determines the reach.

MID funnel breakdown

The Landing page

Step 5: The Landing page/funnel (Where the winners are made.)

94.1% of the billion websites out there never convert a customer. Therefore, your landing page is crucial—it can make or break your success.

So how do you create a great landing page?

Begin with the fundamentals: Speaking directly to someone is key. Without a detailed client avatar, you won’t appeal to anyone.

(How to build your first client avatar...)

Next step is to have clear call-to-action (CTA). You have to tell them what to do and why they should click on your CTA. Confused customers don't buy.

Next up: Psycology. Psycology is a important part of making a sale or getting a quality lead.

Ask yourself this question: "What could I offer of free value, which could actually help out my potiential clients?"

Even if you don't make the sale - you still get positive interaction with a potiential client and that's great!

Bottom funnel breakdown

The follow up and closing stage