🚀 Client: Hitched Marketing – The Largest Wedding Venue Agency in the U.S.

* Written by: Daniel Graversen

Services Provided: CRO

Missy was already doing 7 figures per year selling romance books. Her sales weren’t tanking — in fact, they were steady.

But steady doesn’t mean scalable.
She told us:

“I feel like I’ve done everything I can… but I know there’s more.”

Instead of a full funnel rebuild, we zoomed in on the tiny changes.
The popup that greets first-time visitors.

✅ Growing the amount of leads and their email list
✅ Increase opt-in rate
✅ Find the hidden and tiny opportunites

Her original popup had a traditional layout:
• A headline
• An email field
• A 15% discount
• And an “X” to close it in the top corner

That close button? It was a silent killer.
People were dismissing it on autopilot.

So, we asked:
What if we made saying “no” feel just a little bit harder?

❌ Removed the “X”

So the visitor had to make a conscious choice.
No more lazy closing.

✅ Added a “No, I’ll pass on 15%” link

This single line flipped the mental script.
Now the visitor had to say no to a discount — which feels… kinda dumb.

⚡ Result: People paused. Thought. And converted.

📈 Before (Sep 30 – Jan 14):
• $30K revenue
• 6.40% popup conversion
• 3.6K email submits

📈 After (Jan 15 – May 31):
• $94K revenue
• 9.69% popup conversion
• 13K+ email submits
• 131K views

• ✅ +3% increase in conversion rate
• ✅ 10K+ additional leads
• ✅ $64K+ extra revenue from the same traffic

All from one change that took less than 15 minutes.

You don’t always need a full overhaul.
Sometimes one micro-behavioral tweak can unlock real growth.

In this case, we just made it harder to say no — and the numbers took off.