Atomic Funnels: An Easy & Proven Way to Get More Leads & Close More Clients in 2025

I wrote this for anyone trying to get more clients, more conversations, or just more people moving through their funnel without needing to be pushy or overcomplicated.

* Written by DANIEL GRAVERSEN (Top 1% funnel builder on Upwork) (📍Copenhagen, Denmark)

*I would prefer not to share this picture, but I feel it's needed as proof that I have a framework that works for me and my clients, allowing me to work with 9-figure ecom brands and 8-figure agencies.

Introduction: Funnels that feel like funnels, don't convert.

Most people think building funnels is about big launches, flashy pages, or throwing around words like "Money-back guarantee", "FREE FREE FREE", "80% DISCOUNTS" and "BIG PROMISES."

I've been there. I've tried the fancy stuff.

But the longer I do this, the more I realize it's the small, simple things that quietly make the biggest difference.

This blog is about those small things.

I wrote this for anyone trying to get more clients, more conversations, or just more people moving through their funnel without needing to be pushy or overcomplicated.

I’ve used these principles with people just starting out and with brands doing 9-figures in revenue. Same rules. Same behavior patterns. Different stakes.

1 ) Small Fixes, Big Wins

Funnels are like ecosystems. They’re made of tiny decisions your visitors make: click or bounce, scroll or close the tab, book or ignore.

If one sentence is off, or a button blends into the background, you lose people. Not because your offer is bad — but because the path wasn’t clear or inviting enough.

Here’s what I learned: improving your funnel by 1% in five places is more powerful than trying to make one big dramatic change.

A Small Change That Turned Into $64K More Revenue and 10,000+ Extra Leads:

One of my clients was already doing around $1M a year selling romance eBooks online.

She wasn’t doing anything wrong. Sales were solid. Her funnel worked. But she felt stuck — like things had leveled off, and nothing she tried really moved the needle anymore.

Dominque (Aka. Missy Walker) told me, “I feel like I’ve done everything I can… but I know there’s more.”

So we didn’t overhaul the whole funnel. We just made one small change after the other.

Here's one of them:

We removed the little “X” in the corner of the pop-up (so it wasn’t as easy to dismiss and done on autopilot)… and added a simple line under the button that basically says:

“No, I’ll pass on 15%.”

It made people pause for a second and think,
“Wait, why would I say no to a discount if I’m already interested?”

That tiny change made a huge difference. More people entered their email. More people bought.

Just that one tweak — removing the easy “X” and adding a gentle nudge under the button — led to:

• A 3%+ increase in opt-in rate
• Over 10,000 more leads
• And an extra $64,000 in revenue.

This is the power of small changes — and nudging people in the right direction.

There’s no need to come up with louder offers, throw on fake urgency, or rebuild everything from scratch. Most of the time, the answers are already there. The funnel just needs to guide people more clearly.

Key takeaways:

• Funnels are made up of micro-decisions.
• Small changes compound into big results.
• Don’t chase big overhauls — fix the 1% moments that matter.

2) People Buy What Reflects Who They Are or What They Want to Become

People don’t just buy stuff. They buy into identities. They take action when they feel seen.

That means your funnel should feel like it's for them, not just "people who want your product."

Many business owners I work with start out thinking, “If I just build a good website, people will buy my service when they need it.” That couldn’t be further from the truth.

They might need what you offer, but why should they choose you?

What makes your offer feel right for them?

Let me give you an example:

Let’s pretend you're a personal trainer targeting men from 35–50.

Most people in your shoes would try to appeal to the whole group. They’d write generic headlines like "Weight loss program: Lose 10lbs in 10 weeks", “Lose weight and feel great,” or “Get back in shape with our program.”

But those lines don’t speak to anyone in particular.

They don’t tap into the quiet frustration of watching your energy fade or your clothes stop fitting the way they used to.

If you want your funnel to work, it has to feel like it was written for someone specific — like you understand what they’re struggling with before they even say it out loud.

Now compare it to this:

“Tired of your dad bod? Go from dad bod to fit dad.”

That line speaks directly to a certain kind of man — someone who might be tired of the belly, wants more energy for his kids, and doesn’t want to feel old just yet.

When your funnel reflects that identity, the reader sees himself in your copy. He doesn’t have to guess if it’s for him. He just knows.

A great funnel isn’t just persuasive. It’s a mirror. One that helps the visitor say:

"That’s me. And this is for me."

Key takeaways:

• People are drawn to funnels that reflect who they are or who they want to become.
• Generic messaging makes people feel invisible.
• Specific identity-driven language increases connection and conversion.

3) Make the Next Step Feel Obvious

Funnels fail when people hesitate. Not because they aren’t interested, but because they don’t know what the next move is — or they’re unsure if it’s the right one.

The job of a great funnel is to remove that hesitation. Not by pushing harder, but by making the next step feel obvious and by building momentum.

When I build funnels, I don’t think in terms of fake urgency, CTA buttons or layout first. I think:

“What is the user’s natural next step — and how do I help them take it without doubt?”

But obvious doesn’t mean louder. It means better aligned.
It means:

• The value is clear at a glance

• The action is simple to take

• Their dream outcome is easy to picture

Most funnels overcomplicate this. They offer too many paths and too many options.

People don’t need more information. They need a moment of recognition and understanding of what they need.

When someone visits a page, their question isn’t: “Is this good?”

It’s: “Can I see myself doing this or purchasing this right now?”

When that answer is yes — momentum begins.

In funnels, that means:

• Breaking things into steps

• Letting people feel in control

• Starting with a gesture, not a commitment

A good funnel doesn’t ask for everything upfront. It earns attention, one easy move at a time.

Progress is addictive. But only once it starts. Your job is to help it start.

Key takeaways:

• If the next step isn't obvious, people won't start.
• Every step in a funnel should build momentum.
• The best funnels make people want to keep going.

4) Make Taking Action Feel Good

Most marketers and business owners I work with forget this too often: people don’t just want to buy — they want to feel good about taking action.

What happens immediately after someone takes action — whether that’s opting in, starting a quiz, or booking a call — matters just as much as what led up to it.

Why? Because it tells their brain:
"This was a good decision. Keep going."

Make it Satisfying.

Great funnels don’t just convert. They reward action and momentum.

They let people feel proud of moving forward. Even just a little.

And when you make progress feel good, it repeats. It compounds. That’s when funnels don’t just work — they start to grow on their own.

Key takeaways:

• Every step forward should feel like a win.
• Give immediate feedback, clarity, or momentum.

5) What to Do If You Want to Build a Funnel That Actually Works

If you’ve read this far, you already know your funnel could be better.
You’ve probably known that for a while.

And I get it — making a decision to work with someone on it can feel like a big move.

You might be thinking, “Maybe I should wait. Maybe I’ll try to tweak it myself first.”

But here’s what I’ve seen after working on hundreds of funnels:

• Waiting doesn’t solve it.
• Tweaking without a real plan just leads to more hesitation.
• And the longer you delay, the more doubt creeps in — not just about your funnel, but about your momentum.

That’s how most people end up stuck: smart, capable, but caught in a loop of half-fixes and second-guessing.

So if you’re serious about building a funnel that actually reflects what you do — and converts the way it should — then I’d like to invite you to apply to work with me.

I won’t pressure you. This desicion is solely up to you.

But if I think I can help, and you’re ready to make progress — I’ll tell you exactly what we’d do.

Book a call with me right here:

Fill in this 2. min questionnaire to find out if this for you.